Book Marketing · Halifax, NS
Courses, communities, gurus: the indie publishing world is full of promises that don't hold up. I track everything. After 7+ years and 350+ authors, I know what actually moves books and what's just noise.
The Problem
You've probably bought a course that promised a system. Joined a community full of people in the same boat. Tried tactics that worked for someone else's genre three years ago. Spent money on ads with nothing to show for it.
That's not bad luck. That's the industry. There's real money in selling hope to authors, and not much accountability when it doesn't work.
Book marketing is a craft skill. It's paid media, creative testing, data interpretation, and honest analysis of what the numbers actually say. It's not mysterious. It's just rarely taught straight.
I work primarily with sci-fi and fantasy authors who are done guessing and want to see the mechanics behind what works.
What I Do
A focused session on what you're actually doing. Where the money's going, where it's being wasted, and a plan you can run yourself. Straight talk, no upsell. Most people should start here. Built on the two numbers that decide your ad budget.
I run your Facebook and Amazon campaigns end to end. Strategy, creative, targeting, optimisation. You write the books. Every decision gets explained, so you always know where your money went and why. I'll usually want to look at your numbers before I quote this, because I'm not going to take your money to scale something that's leaking.
Coaching for authors who want to learn the system rather than rent it. Structured, practical, results-focused. You'll leave able to run your own ads, read your own data, and make calls without second-guessing.
Results
JD is the real deal. He took the time to understand me, my interests, and what I wanted to accomplish. I had an ineffective plan in my head. The best thing I did was hire JD, scrap my plan, and listen to him. He walked me through a marketing plan, helped me get the proper ads set up to generate consistent sales, and was a pleasure to work with throughout. Three months post-launch, I had sold more than 1,000 copies and even sparked interest from multiple movie production companies. Hire him. No brainer decision.
JD is obsessed with all the things I hate — Facebook ads, Amazon ads, reporting of results from same. This was a great experience.
JD is confident and charismatic. He has a sharp, systematic approach that he is able to explain clearly even to an utter novice. Selling a book can be frightening, but JD inspires confidence and optimism.
My only regret is that I was already publishing my fourth book and not my first. The learning curve will be weeks instead of years. I would recommend JD to anyone publishing a novel.
JD brought me up to speed on ads and promos from near zero. I now feel quite prepared to tackle the challenges ahead. I'd recommend his services to authors of any level of experience.
About
Before book marketing, I spent nearly a decade as an Air Force traffic technician and 911 dispatcher. High-stakes, high-volume, no room for wishful thinking. Pattern recognition and systems thinking weren't optional. They were the job.
That's still how I work. I don't sell feelings. I build processes, track results, and tell you what the data actually says. Even when it isn't what you want to hear. That honesty is either going to appeal to you or it isn't.
I'm based in Halifax, Nova Scotia. I specialize in sci-fi and fantasy authors, and I post about what actually works in book marketing on YouTube: no gurus, no hype, just mechanics.
Speciality
Sci-fi & fantasy authors. Facebook Ads. Amazon Ads. Launch strategy. Conversion copy.
Verified Reviews
105 five-star reviews on Reedsy from authors worked with directly.
Based In
Halifax, Nova Scotia, Canada
YouTube
@weekendpublisher →Reedsy Profile
View Reviews →Get In Touch
No pitch deck. No discovery call maze. Tell me what you're working on and I'll tell you honestly whether I can help.
I typically respond within one business day.
Or email directly
[email protected]