Book Marketing
video

What’s In Our Control

Module 1

Before we spend any time or even a dime on marketing, we have to make sure our book is primed for our efforts. In this module, we’ll go over what you need to do to move on.

Module Structure

Before we spend any time or even a dime on marketing, we have to make sure our book is primed for our efforts. In this module, we'll go over what you need to do to move on.

Introduction to Techniques

In this lesson, Ill be explaining my background, how I can help you, an overview of the course, and of course, the obligatory disclaimers.

This course is designed to help you, the indie author acquire the knowledge and tools to successfully self-publish and market your book. Whether this is your first book, or 5th, the tips, tricks and techniques covered in the course will help you attract readers, sell more books, and develop your fan base.In this module, we will be focusing on preparing your book for 'primetime'

Before we get started, it's important to understand WHY people buy books in the first place. This will help us understand the methodology behind our marketing strategies.

Preparing Your Book

3 Aspects of Conversions

Let's talk about what the three CRITICAL elements are to converting readers into buyers. Before we start with any marketing efforts, we need to make sure we have these down-pat.

Laser In On Your Audience

Here are step-by-step instructions and hands-on practice to narrow down the target audience for your book. I'll also explain WHY you need this and WHAT you can do with it.

Conversion Aspect 1: Book Cover Judgement Day

On average your cover has 3 seconds to impress a buyer enough to take a closer look at how your book compares to others in the same genre. Since this is the the main advertisement for your book, getting this right is critical.

Conversion Aspect 2: Book Description Blueprint

After analyzing 1000's of best-selling books on Amazon we have created a downloaded cheat sheet to describe the 3 main elements of writing an effective book description.

Testing Between the Two

It is vitally important to have the book cover and book description right, so make sure you test out different variations of yours with a sampling of your target audience. 

Conversion Aspect 3: Reviews

You can greatly reduce the number of bad reviews your book gets just be overcoming 4 common errors. This lesson lists the errors, how to correct them, and provides insights into types of editors and associated costs.

Adding a POWERFUL CTA

A Call-to-Action and is something that prompts or invites your readers to take action outside of the book. The goal of a CTA is to answer the question "How can we make it easy for these readers to turn into fans?". We can do this by giving them a relatively easy avenue to connect with us and for them to feel like they're part of a community.

Module 1 Final Thoughts

Now that we're all completed this module, here are some final thoughts you should hear before moving forward. 

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